The Zen of Social Media Marketing: An Easier Way to Build Credibility Review: The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue. When I sat down to enjoy Shama Kabani's new book, the Zen of Social Media Marketing, I was expecting to absorb a couple chapters a night during my quest to take my online marketing prowess to the next level.I read the entire thing in one evening.Not since Claude Hopkins' 1923 classic Scientific Advertising has a marketing book held my attention so intently. Shama, a lively and personable genius in her own right, didn't see any need to fluff her book up with generalities and useless anecdotes. Rather, every word, every ... Read more »
By Shama Kabani Price: Check price »